Carolina Whole Grain Brown Rice. New! E-Z Open & Resealable. 3 LB Pack. New! 30 Minute Cooking Directions. 100% Whole Grain. 42g or more per serving. Eat 48g or More of Whole Grains Daily. wholegrainscouncil.org. For Free recipes log onto www.carolinarice.com. Questions Comments Call 1-800-226-9522 Monday-Friday, 9 am to 4 pm central time. Please have the package available when calling. Grown in the USA. Rice. Riviana. Try these great ideas for breakfast, lunch and dinner. Carolina, Riviana, and the Chevron Device are registered trademarks of Riviana Foods Inc. Heart Healthy. Diets rich in whole grain foods and other plant foods and low in total fat, saturated fat, and cholesterol, may help reduce the risk of heart disease and certain cancers. 2010 Riviana Foods Inc.