Level 3 Permanent. Golden Glam. 100% ammonia-free. Totally Trauma Proof Color. Express yourself fearlessly - with permanent color that won't trash your hair! Indulge your color desires again and again. You can't go wrong with color this right! Herbal Essences Fearless Color Gel with pure color extracts and 6 breathtaking botanicals drenches hair with the bold 'n brilliant color you crave. And grays - they don't stand a chance! Exclusive Continuous Conditioning Gloss damage-proofs your brilliantly colored hair with 6 weekly treatments. Protect and seal in that bold, shiny color for a wow look and feel that lasts longer than ever! What's more, the exclusive ammonia-free formula fills your senses with the Herbal Essences fragrance you love. To get into the fearless zone, stick within 1 to 2 shades of your natural hair color. Your Fearless Color Kit Contains: Fearless Color Gel; Fearless Developing Creme; Continuous Conditioning Gloss specially formulated for Blondes; Professional Colorist Gloves; Easy to Follow Instructions. Made in U.S.A.