Great new value (vs. 16 ct pouch)! No water or rinsing. Clean of a toothbrush. Freshness of gum. Whitens and freshens. Anytime. Anywhere. Brush on-the-go. Great for while you are out and about! After meals; at work; after coffee; on a plane; before a date. Freshening bead dissolves in use. Bristles gently remove food and other particles. Sugar free. Soft pick cleans hard to reach areas. www.colgatewisp.com. Terracycle: Recyclable through the TerraCycle network of collection programs. Visit www.terracycle.net to find out how. Made in Switzerland.