Crest 3D White Professional Toothpaste contains Clinically Proven Whitening Ingredients for Whiter Teeth, without harming your tooth enamel. Experience Whiter Teeth* in just 3 Days, with up to 100% Stain Removal. Protect your smile with Enamel Safe Formula and Fluoride to fight against cavities. From America's #1 Whitening Brand**. *by removing surface stains **P&G calculation based on U.S. reported sales data for yr ending w/o 5/22/21