Advanced 5X Clean Rinse Technology. Gives color-treated or permed hair a renewed fresh, clean feeling, every day. Do you find the need to switch shampoos because you feel like they build-up over time and lose their effectiveness? Now you can capture that great feeling of using a new shampoo for the first time, every time. Daily Re/newal 5x Re/vitalize Shampoo is pH balanced to protect color-treated or permed hair. It's designed to give your hair a renewed fresh clean feeling every time. Advanced 5x Clean Rinse Technology is specially formulated to gently cleanse and rinse completely without build-up - leaving your hair revitalized and renewed! For maximum renewal, use with our re/vitalize conditioner.