Advanced 5X Clean Rinse Technology. Gives fine or oily hair a renewed fresh, clean feeling, every day. Do you find the need to switch shampoos because you feel like they build-up over time and lose their effectiveness? Now you can capture that great feeling of using a new shampoo for the first time, every time. Daily Re/newal 5x Re/volumizing Shampoo is virtually weightless to give fine or oily hair fullness and a renewed fresh, clean feeling every time. It's pH balanced and gentle enought for color-treated, permed, or relaxed hair. Advanced 5X Clean Rinse Technology is specially formulated to gently cleanse and rinse completely without build-up, leaving your hair full of volume and renewed!