1 Minute Timer: Lightup fun. Try me! Less mess suction cup. At Firefly, we believe in making healthy habits fun. Firefly's Lightup Timer Toothbrush brushes away plaque, helping to prevent gum disease and tooth decay. This Firefly toothbrush has premium soft bristles which gently & effectively clean between teeth and along the gum line. The lightup timer flashes for 60 seconds, the dentist recommended time for proper cleaning of upper and of lower teeth. Children should brush upper teeth until the light stops flashing and repeat for bottom teeth. It also features a less mess suction cup for standup storage and cleaner bathroom.