Gently cleanses newborn's sensitive skin. No More Tears. Newborn. Head to toe. Your infant's skin is up to 30% thinner than yours so it needs gentle care. Ultra-mild cleanser for sensitive skin & hair. As mild & gentle to the eyes as pure water. Hypoallergenic & tested withy pediatricians. Every Johnson's product is designed to meet or exceed the top internationally regulatory standards. No parabens, phthalates, sulfates or dyes. Learn more at www.johnsonsbaby.com. Questions? 866-jnj-baby; outside US, dial collect 215-273-8755. Care to Recycle our babies will inherit our planet.