Clinically proven mildness. Clinically proven help baby sleep better. We love babies. And we understand they sometimes have trouble sleeping. That's why we created a clinically proven nighttime routine. Treat your baby to a bath with Johnson's Bedtime Bath, a gentle massage with Johnson's Bedtime Lotion, a few minutes of quiet time, and your baby will drift off to a better night's sleep. Held to our high standard of safety, this Clinically Proven Mildness formula is dermatologist-tested and hypoallergenic. Moms trust Johnson's. Always mild & gentle. Our babies will inherit our planet. Please recycle. www.johnsonsbaby.com.