Clinically proven. Helps you shave less often. Visibly improves skin tone and texture. Moisturizes for 24 hours. Lightly fragranced. Aveeno active naturals. Aveeno positively smooth moisturizing lotion goes beyond moisturization to completely care for your skin. This breakthrough formula with an exclusive combination of natural soy, skin-silkening soy extract, and skin conditioners has been dermatologist tested and clinically proven to make hair softer and less noticeable. Its non-greasy, fast-absorbing formula with rich emollients and vitamins provides the following benefits to help you maintain beautiful, healthy-looking skin. Helps you shave less often within 4 weeks. makes hair look and feel softer, finer, and less noticeable within 4 weeks. Immediately softens and smoothes skin. Provides 24 hour moisturization. Visibly improves skin tone and texture. Unlike ordinary moisturizers, Aveeno positively smooth moisturizing lotion softens and conditions hair to make it easier and less painful to remove. And results improve with continued use. This hypoallergenic formula is even gentle enough for sensitive skin. the Aveeno brand has been dermatologist recommended for nearly 60 years. Made in Canada.