24 hour volume (when using shampoo and conditioner system). With patented micro moisture serum and fiber actives. Repairs fine, limp hair to restore body. Weightless formula. Advanced care & repair for beautiful hair. Volume Boost. Dove recognizes that the main reason for our hair problems is damage. That's why we put damage care and repair at the heart of everything we do. Did you know? Styling your hair to get more volume can cause damage. Advanced damage care and repair system: formula with patented micro moisture serum protects hair from daily aggressions and styling that may cause damage, leaving hair volumized and easier to style. Leaves hair looking healthy, volumized and full of body without weighing it down. Effective against hair damage symptoms highlighted below: slightly dry, dull, limp; dry and rough ends, frizzy; very dry, brittle, breaking. Made in USA.