Proven healthier-looking (vs untreated), radiant color. With aloe, vitamin E & coconut oil. Clinically proven less damaging (Natural Instincts Level 2 non-permanent vs leading Triple Protection Level 3 permanent creme color: based on amount of surface damage). 10 min. Ammonia-free. Blends away grays. Lasts 28 shampoos. Healthier-Looking (vs untreated), Radiant Color: Natural Instincts with an ammonia free formula, gives you healthier-looking, radiant color and blends away gray in 10 minutes. Color lasts up to 6 weeks. System with Aloe, Vitamin E & Coconut Oil. Our demi-permanent natural instincts system with aloe, vitamin E and coconut oil. It's proven less damaging (Natural Instincts Level 2 non-permanent vs the leading Triple Protection Level 3 permanent creme color: based on amount of surface damage). See radiant color, and feel touchable softness after coloring. Condition Your Color: Natural Instincts with a unique blend of aloe and coconut oil - it's haircolor that actually improves the healthy look of your hair! Natural Instincts provides 6 weekly treatments of our ColorTreat Conditioner that helps protect hair from dryness and damage for soft, shiny hair until you color again. Questions? 1-800-Clairol (1-800-252-4765) or visit clairol.com. Write to us at: P&G Beauty, PO Box 5324, New York, NY 10150-5324. Professional Advice from the Clairol Experts: if you are not sure which shade to choose start with a lighter shade. Made in Mexico.