Layers rich tones and contouring highlights in one simple step. 100% gray coverage. Long-lasting. Expert color every time. Color Blend Technology. Our color blend technology layers rich tones and contouring highlights - in one simple step! Make-up artists create a natural look by layering and blending tone and color. Nice 'n Easy does for your hair color what expert make-up artists do for your skin! Layers reddish-golden tones and enhances natural highlights. For optimal results, use on medium blonde to medium brown hair. On gray hair, color appears lighter than non-gray for a highlighted effect. On natural red hair, color gives a lighter red result. 100% gray coverage! Lasts up to 8 weeks! Ultimate natural-looking color! Q. Why is Nice 'n Easy haircolor so amazing? A. Nice 'n Easy gives you ultimate natural-looking color by layering rich tones and contouring highlights in one simple step. Q. Will it cover my grays? A Yes! Nice 'n Easy Promises: 100% gray coverage. For really resistant grays, try Nice 'n Easy Gray Solution. Q. How long will my color last? A. Nice 'n Easy lasts up to 8 weeks. And we've included our exclusive ColorSeal Conditioning Gloss to help seal in beautiful, natural-looking color and add intense shine. Q. How does it work? A. Our exclusive Color Blend Technology gives you a pigment-rich base layered with contouring highlights. Additionally, the formula, with our exclusive Triple Shine Hydrience Conditioning Complex, delivers up to 33% more shine (vs untreated hair). To touch up roots between colorings, try Nice 'n Easy Root Touch-Up. For help, call or visit www.clairol.com. Made in Mexico.