Mocalotive. High speed, high gloss color in just 10 minutes! 100% long-lasting gray coverage. 10 min. High speed, high gloss permanent color that gives reflective shine and dimension in just 10 perfect minutes! The Perfect10 haircolor experience-never before possible at home! Perfect 10 Shade Guide. Shade 5 is a medium mocha brown shade which gives a high gloss result that will add depth to the natural tones of your hair. For optimal results, use on dark blonde to darkest brown hair. Q: How does Perfect 10 work in just 10 minutes? A: Only Perfect 10 has our breakthrough creme formula, with shine-activating micro pearls, that infuses color twice as fast (vs our leading permanent colorant). And our patented PerfectColor Comb is designed to wrap every strand in the gentle color creme for amazing natural-looking results. Q. Will it cover my grays? Will the color last? A: Absolutely! Perfect10 is so fast, yet so flawless. Even your toughest grays are perfectly covered and the high gloss color resists fading. so you get 100% long-lasting gray coverage. Q. Will it leave my hair healthy and shiny? A: Yes. Perfect 10 has a dual conditioning system - an advanced color creme formula with built-in conditioners, plus 6 weekly treatments of ColorSeal Intensive Conditioning Creme for the ultimate in high gloss color. So - high speed, high gloss natural-looking color in just 10 minutes - What are you waiting for? Need help? Call the Expert Color Consultants at 1-800-Clairol Mon-Fri, 8:30am-8:30pm and Sat, 9:00am-6:00pm EST. Write to us at: P&G Beauty, PO Box 5324, New York, NY 10150-5324. Visit us at: clairol.com. Also Included: Applicator tip for roots. Made in Mexico.