Helps you loosen curls, adds softness and control. Know the hair you have to get the hair you want. Your Hair's Starting Point: Curly. Curly hair has a unique growth pattern that twists and turns. This makes it difficult for you to tame and straighten. Pantene Pro-V Innovation: Pantene's customized micro-smoothing system helps you to loosen and unwind curls while helping to repair damage. Curly hair begins to smooth and align so it's prepared for straightening. Made in USA of US and/or imported ingredients.