Up to 3X more volume(As tested on un-washed fine, limp hair). Volumizes as well as Matrix (Matrix and Amplify are registered trademarks of LOreal USA Creative, Inc). For all hair types. Salon tested - Shampoo and conditioner system with wheat proteins and panthenol adds fullness and shine as well as Matrix Amplify Shampoo and Conditioner (Matrix and Amplify are registered trademarks of LOreal USA Creative, Inc). Shampoo & conditioner system leaves fine hair looking and feeling thicker without adding build-up. Gentle enough for color-treated hair. Made in USA.