New. Dermacare scalp. Nourishes & soothes itchy, dry scalp. For smooth, less frizzy hair. Flake free (no visible flakes with regular use) + conditioning. The solution that nourishes the scalp and relieves it from irritation. Leaves hair flake free (no visible flakes with regular use). Hydrates dry scalp. Soothes itchy scalp. Reduces redness. Coconut & shea butter indulgent scent. For smooth, less frizzy hair. Gentle enough to be used everyday. www.dove.com. Questions, comments? Call 1-800-761-3683. Visit us at www.dove.com. Bottle coded for recycling.