Locks in moisture for 24 hours. The result of over 50 years of Olay skin science, Olay Body Lotions go beyond moisturization to improve skin's barrier over time. With continued use, skin becomes noticeably soft, smooth and more resistant to skin dryness. 1 Use: Saturating moisture that lasts all day. 1 Week: Skin feels noticeably soft and smooth, even under everyday drying conditions. 1 Bottle: Skin is able to preserve its moisture for a long time. Use with Olay Ultra Moisture body wash to fight dryness starting in the shower.