Suave Men Firm Hold gel provides a strong hold with a medium shine to help you achieve your desired look. The formula helps keep hair looking healthy without making it too stiff or sticky. This styling gel is specifically designed for men’s hair and is salon proven to hold hair as well as American Crew Light Hold styling gel. The alcohol-free, vitamin-enriched formula won’t weigh hair down or flake. It can be used on damp or dry hair. Rub gel between palms and apply evenly to hair. Style into your desired look. Suave Men is range of products made specifically for men’s hair. For dandruff, try the Pure Power or Classic Clean Anti-Dandruff Shampoo and Conditioner options, or the styling paste to keep your hair style in place. Suave Men has a range of products that can help you smell good and feel good. About Suave For over 75 years Suave has offered professional quality products for the entire family, which are proven to work as well as salon brands. The Suave mission is to make gold standard quality attainable to all, so everyone can look good, smell good, and feel good every day. (American Crew is a registered trademark of Beautyge Brands USA, INC.)