Misc: Daily anticavity fluoride toothpaste. Whiter teeth in one week. Enamel safe. This daily toothpaste has a unique high-impact whitening formula. With regular use, it removes stains ordinary toothpastes don't. Whiter teeth start in 1 week. For best results, use as directed for 4 weeks. Brush regularly with Colgate Optic White Toothpaste and Colgate 360 Optic White Toothbrush for a whiter smile. Made in Mexico.