Incomparable world blend, rich, complex, and full-bodied. Major Dickason’s Blend: Conceived by Mr. Peet and his most discerning customer, Major Dickason’s Blend has become the coffee that epitomizes the rich, flavorful taste of Peet’s. Obsessed with Fresh: Fresher coffee makes a more flavorful cup. That's why we roast to order & deliver directly to grocery shelves - ensuring we get it to you faster and fresher than anyone else. The original craft coffee. Our Story: When Alfred Peet opened his first shop in Berkeley, CA in 1966, he quietly ignited a revolution that forever changed the expectations of American coffee drinkers. Today, we follow his example, using only the world's finest coffees and still roasting each batch by hand to achieve the richest, most flavorful cup. The Pursuit of Perfection: Alfred Peet was renowned for achieving perfection through his blends. His secret? Bringing together coffees so exceptional, each could stand on its own. For unparalleled complexity and nuance, look no further than our signature blends. peets.com.