Epic whitening fluoride toothpaste. No artificial flavors. Vegan. Natural friendly. Noticeably whiter teeth prevents cavities safe for enamel. Awesome fresh breath. What's up with charcoal? Black paste might look weird but it works brilliantly. Activated charcoal (made from sustainable bamboo) is nature's way to epically whiten teeth, detoxify your mouth, and freshen your breath like nobody's business. For maximum friendliness, use every time you brush. Please spit responsibly, and clean the sink after each use. Brushhappy. Black paste works brilliantly. Take a brush on the wild side. No peroxide. No artificial sweeteners. No dyes. No preservatives. No SLS/sulfates. No microbeads. No triclosan. No brainer. ADA Accepted: American Dental Association. helloproducts.com. Facebook. Twitter. Instagram. brushhappy. Learn more and smile more at helloproducts.com. Questions? 855-Hi-Hello (1-855-444-3556). 100% recycled paperboard + printed with soy inks. Never tested on animals. Bye - Our tubes are BPA-free + contain no phthalates. Bonus. Hello products are Leaping Bunny certified + vegan. Animal testing isn't friendly. Printed with soy inks. FSC: Mix - Packaging. Globally sourced ingredients + made in the USA. Rock on.