15 loads (this package contains 15 loads as measured to the lower fill line on the scoop. The precise number of uses from each package will vary slightly with the method of scooping and settling during shipment). Use in the gentle cycle. More than ever garment manufacturers are recommending the gentle cycle. Ivory Snow provides safe and gentle care in the gentle cycle. Great for use in the gentle cycle and on baby clothes. Go ahead and wash it. Ivory Snow helps protect the original textures and colors of cotton, helping them feel soft against skin and look like new. Safe for septic tanks. Contains no phosphate. Ivory Snow does not harm the flame resistance of children's sleepwear. Made in the USA.