10 uses per bag. Only 1/3 cup per use. Made with Jack Daniel's Mellowing Charcoal for enhanced flavor. No soaking. The process that makes Jack Daniel's unique among whiskies is the charcoal mellowing. The whiskey seeps slowly through 10 feet of firmly packed charcoal, made from the best sugar maple wood to be found, for a good 10-14 days before it goes into oak barrels to age. Then, that Charcoal - well it's good and soaked with Jack Daniel's Whiskey, just right for turning it into smoking pellets that enhance your grilling with that one of a kind whiskey flavor. Your friends at Jack Daniel's remind you to drink responsibly. Made in the USA.