Absolute styling. Durahold. Strong, long-lasting hold. No flaking. End your search for long-lasting flake-free style! Discover L.A. Looks Durahold - a lightweight gel that provides all-day hold without flaking. Durahold contains TriActive Hold ingredients for absolute fixation, absolute resistance, and absolute durability to keep your style irresistible all day long - even in high humidity. Safe for color-treated hair. Made in USA.