Crispy Rice delivers simplicity in every spoonful. We leave out artificial flavors and colors—so there’s nothing to get between you and the wholesome goodness in each bite. It’s a great feeling knowing that a good breakfast value is also a delicious way to start each day. Warning: The contents of this package are delicious AND easy on your wallet!They said it couldn’t be done, but we’ve been doing it for nearly a century. Back in 1919, we created Malt-O-Meal® cereals as a high quality, yet affordable way to feed your family a delicious and nutritious breakfast. As much as the world has changed, our approach to a better breakfast at a better price remains the same...• We make great tasting cereals with flavors your whole family will love.• High quality ingredients (and never any high fructose corn syrup) make it easy to serve up a fun and satisfying breakfast every day. It’s a smarter way to start the day!• We are always looking for better ways to make a better breakfast at a better price for your family.Malt-O-Meal cereals bring you great tasting, premium products at a fair price. What else can we say? The proof is in your hands.