No ammonia, or added parabens. 20 Min Healthy looking, radiant color. Blends away grays. Lasts 28 shampoos. Yes: Coconut oil. Aloe Vera. Non-drip color cream. No Ammonia or added parabens. Color without compromise! 1. Healthy Looking Color that Shines in only 20 minutes. 2. Our most gentle color to the hair (vs Clairol oxidative hair color), with 80% naturally derived ingredients. 3. Yes to coconut oil and aloe Vera. No ammonia or added parabens. 4. Lasts 28 shampoos, and enhances your natural color. 5. Blends away grays and no harsh root line. Your natural color. Light brown. Naturally responsible. Dermatologically tested. Ingredients are listed on the bottom of the box. Same great shade and cream formula. Rubio oscuro, blond fonce, dark blonde. FSC: Mix - Packaging from responsible sources. www.fsc.org. Naturally responsible.