No ammonia, or added Parabens. 20 min. Healthy looking, radiant color. Blends away grays. Lasts 28 shampoos. Same great shade and cream formula. 10 min. Ammonia-free. Color without compromise! 1. Healthy looking color that Shines in only 20 minutes. 2. Our most gentle color to the hair (vs Clairol oxidative hair color), with 80% naturally derived ingredients. 3. Yes to coconut oil and aloe Vera. No ammonia or added parabens. 4. Lasts 28 shampoos, and enhances your natural color. 5. Blends away grays and no harsh root line. Your natural color. Color result with 5R. Medium brown. Dark brown. Yes: Coconut oil. Ale vera. Non-drip color cream. No: Ammonia or added parabens. Dermatologically tested. FSC: Mix - Packaging from responsible sources. www.fsc.org. Naturally responsible.