Sulfate free low sudsing formula rinses clean. No parabens. No phthalates. No synthetic fragrances. Just a squirt or two of rebel green super deluxe dish soap will make your time at the sink seem loss of a chore our plant based formula will create an enviable sparkle and shine for all of your dishes and glassware. Make every day a pretty planet party! High chemical laden foam is so 1990's While soap foam looks pretty and fluffy, it's only included in most formulas to give you the impression that it's effective Our formulations are made intentionally low foam because we are into the whole protect the planet thing. Lower foam means less water used to rinse. It's a win-win for water conservation and squeaky clean dishes. You chose well dear friends! Thank you. All Rebel Green products are cruelty free, never tested on animals and are biodegradable. Please recycle after use This bottle could end up as a toothbrush or a park bench. That's way cool!