100% gray coverage. New. No mess formula. Salon-quality. Color + shine. Long lasting multi-dimensional color. No.1 in USA (Revlon's calculation based on Nielsen scantrack unit sales data for hair color category last 52 weeks across XAOC. Data on file). Ammonia free (Formulated without adding ammonia) with keratin. Revlon ColorSilk, the no.1 hair color brand in the USA (Revlon's calculation based on Nielsen scantrack unit sales data for hair color category last 52 weeks across XAOC. Data on file) for 100% gray coverage and long-lasting, natural-looking, multi-dimensional color. Salon quality color & shine. ColorSilk leaves hair with silky softness. Caring formula co-developed with salon experts maintains hairs strengths after the color process. Formula with keratin leaves hair in better condition than before you colored it. Ammonia Free (Formulated without adding ammonia): Permanent hair color with no harsh odor. Optimal Color Blend Formula: No-drip for best at-home color application. Easy to Use: No mess with precision applicator tip. 3D Color Gel Technology - liquid gel colorant for multi-tonal results from root to tip. Ultra-Hydrating Cream Conditioner: Highly nourishes hair after color application and provides shine, care and frizz control. Color Selection: Dark blonde/light brown; medium brown; dark brown/black.