Other Information: Store below 30 degrees C (86 degrees F). Always follow the label. This product contains no sugar. Toothpaste for sensitive teeth and cavity prevention. 24/7 Sensitivity protection (with twice daily brushing). Maximum strength (Maximum FDA sensitivity active ingredient) with fluoride. No. 1 dentist recommended brand for sensitive teeth. Dentists have been recommending Sensodyne for many years. Sensodyne Fresh Impact is a fluoride toothpaste. It can be used everyday and provides daily care for sensitive teeth. Sensodyne is specially formulated to relieve tooth sensitivity. When enamel is worn away or gums recede, the dentin underneath becomes exposed. This can lead to tooth sensitivity pain, for example, with hot and cold food and drinks. Before: Sensitivity starts with exposed dentin. Sensitive teeth need special care. After: Sensodyne Fresh Impact works inside the tooth to help calm the nerves for 24hr sensitivity protection (With twice daily brushing). Use Sensodyne fresh impact twice daily: Long lasting sensitivity protection. Fresh and clean mouth feel. Contains fluoride to prevent cavities. Provide the benefits of a regular toothpaste. ADA Accepted American Dental Association. Helps prevent cavities. Helps reduce tooth sensitivity. Questions or comments? Call toll-free 1-866-844-2797.