No. 1 natural mouthwash brand. Data on file. Fresh. Small steps. Do good. Est 1970. Doing good everyday since 1970. New look. Natural. Fluoride-free. Clinically proven fresh breath. Long-lasting. Alcohol-free. Zinc neutralizes the odor caused by bad breath germs, for long-lasting fresh breath, without the burn. How we do good everyday at Tom's. 5% employee time volunteering. Not tested on animals. Sustainable business practices. Cruelty free. Certified B Corporation. Certified good guys. 10% profits to charity.