A crisp and clean scent. 32 loads. (This package contains 32 loads as measured to line 1 on the cap). Use less. Use 1/2 as much. One small cap of Ultra Cheer has more concentrated color protection in every drop, so you can use less (vs. non-concentrated Cheer). Ultra Cheer neutralizes chlorine in wash water and helps keep your clothes from fading, giving you a great clean and brilliant colors. Contains no phosphate. Made in USA.