Goodness is in our nature! At Nature's Own, we pride ourselves on doing things the way we believe they ought to be done. Which is why we promise that our breads are never made with any artificial preservatives, colors or flavors and no high fructose corn syrup. After all, we live by our pledge - if we wouldn't serve it to our family we would never never it to yours. To demand any less just wouldn't be in our nature. Get to know your bread. No. 1 selling bread brand (Nature's Own brand breads are the no. 1 selling bread brand based unit sales numbers reported by syndicated IRI data for the total US).