Essential electrolytes. Long before there was even a brand name, our original pink drink made its way into the most prestigious locker rooms in professional sports, popping up on TV screens and social media feeds everywhere. Affectionately known as (hashtag)DrinkThePink, it became highly regarded for its premium ingredients and sugar free formula. Shortly thereafter, the BioSteel brand was born. Our mission is to create the healthiest and most trusted sports nutrition products on the planet. The best kept secret in sports is no longer a secret. It's just the truth! Good for you and the environment. Recyclable. Pet free. Plant-based cap. Made from renewable materials.