Easy to apply. Holds dentures up to 4 days. Cushion Grip Denture adhesive controls loose dentures by reducing looseness and shifting and a single application lasts up to 4 days of daily cleaning, soaking and brushing. Won't wash off in water. Even after repeated cleaning, Cushion Grip Denture Adhesive remains soft and pliable recreates a secure seal each time you reinsert your dentures. Cushion Grip Denture Adhesive is safe for all plastic and porcelain plates. Cushion Grip Denture adhesive lets you control loose dentures so you can feel comfortable and secure.