Whole grain cereal with brown rice, Kamut, corn & quinoa. No artificial additives or preservatives. USDA organic. Good for the earth. Good for kids, too. Eating organic foods can make a big difference to the environment, too, because organic farmers don't use synthetic pesticides, herbicides, or fertilizers. All these things can harm wildlife and kids. What's good about certified organic goodness? Good food. No synthetic pesticides. No synthetic herbicides. No artificial preservatives or additives. No irradiation. Good ecology. Enriched, drought resistant soil. Less soil erosion. Less groundwater pollution. Improved farm biodiversity. Whole grain 12 g or more per serving. Eat 48 g or more of whole grains daily. Low fat. 0 g trans fats. 12 g whole grain. Low sodium. This product is third-party certified organic by Quality Assurance International (QAI). Product of USA.