Dietary Supplement. Grape, orange & cherry flavored. 33% less sugar than leading brand (52 week Nielsen ScanTrack Data. Leading brand's Complete Multivitamin gummies contain 3 grams of sugar per 2 gummies.). Pediatrician preferred (Based on survey of pediatricians who discuss children's supplements with their patients' parents and prefer to recommend Sundown Naturals Kids Complete formula vs. comparable leading brands.). 100% Free of: No dairy/lactose; No artificial flavors; Certified gluten-free. Smart Facts: Contains 11 essential nutrients including vitamins A, B, C, D, E; Immune, eye, bone, antioxidant & energy metabolism support; Naturally sourced colors, no peanuts, no eggs. No gluten, no wheat, no milk, no lactose, no artificial flavor, no artificial sweetener, no preservatives, no peanuts, no egg, no soy, on yeast, no fish. Natural color variation is normal and does not affect the quality of the product. Questions? Call toll free 1-888-Vitahelp (848-2435) or visit us at www.naturesmartvitamins.com. (This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.) Made in the USA with select ingredients from around the world.