40% less fat than regular potato chips (total fat content of regular potato chips is 10 g per 1 oz serving; total fat content of Lay's Kettle Cooked 40% less fat potato chips is 6 g per 1 oz serving). Fresh taste of Lay's signature potatoes. Crafted with care. Guaranteed fresh until printed date. Guaranteed fresh. Questions or comments? 1-800-352-4477. Until printed date or this snack's on us. Weekdays 9:00am to 4:30pm central time. Visit our website at fritolay.com. Deliciously Indulgent: Take a moment to relax, unwind from your day and savor right now - one delicious bite at a time. Applewood Smoked BBQ Flavor: An inspired blend of ingredients creates a bold balance of applewood smoke and molasses-sweetened BBQ - all with 40% less fat than regular potato chips. We start with Lay's Signature potatoes, sliced nice and thick. Kettle cook 'em in small batches until they're extra-crunchy and crisp. And let the simple, fresh tasting goodness of real ingredients shine. Lay's Kettle Cooked potato chips - perfect for sharing and crafted with care. Find us on: facebook.com/lays. No artificial flavors. No preservatives. Fritolay flavor kitchen. www.lays.com.