Gluten free. New look. Since 1959. Fluoride free. SLS free. Jason brand believes in the power of nature's ingredients to improve everyday wellness. We were pioneers of safer, wholesome personal care, and we continue to harness the earth's bounty of botanical and essentials for blends that refresh and restore. Wellness is our second nature, and it has been since 1959. Fortify your teeth and gums with strengthening Calcium and protein-rich, antioxidant Blue Green Algae. Infused with our gentle blend of stain-fighting whiteners, this botanical paste gives your smile a dazzling sparkle with a dash of Spearmint and Parsley Extracts for a fully fresh breath. It's your time to smile and beam with confidence. Use with Jason Sea Fresh Mouthwash twice a day for a brilliantly confident smile and fresh breath. The Jason Toothpaste Promise: no sodium lauryl/laureth sulfates; no preservatives; no artificial colors; no artificial sweeteners; no saccharin; no propylene glycol. www.jason-personalcare.com. Questions or comments? Call 1 (877) Jason-01 or visit www.jason-personalcare.com. Care: We are creating bright futures with Care. Learn more at www.care.org/JASON. FSC: Recycled - Packaging. Cruelty-free. Not Tested on Animals. Fortify your teeth and gums with strengthening calcium and protein-rich, antioxidant blue green algae. Infused with our gentle blend of stain-fighting whiteners, this botanical paste gives your smile a dazzling sparkle--with a dash of spearmint and parsley extracts for a fully fresh breath. It's your time to smile and beam with confidence.; JĀSON brand believes in the power of nature's ingredients to improve everyday wellness. We were pioneers of safer wholesome personal care, and we continue to harness the earth's bounty of botanicals and essentials for blends that refresh and restore. Wellness is our second nature, and it has been since 1959.