Clean and nourish your child's hair with Johnson's Strengthening Tear-Free Kids' Shampoo. Specially designed to be milder than adult products so it's ideal for use on kids' and toddlers' developing hair, this strengthening shampoo gently cleanses, nourishes, and helps prevent breakage. Like every Johnson's product, this children's strengthening shampoo is designed to meet or exceed governmental regulatory cosmetic standards around the world. Formulated with vitamin E and wheat bran, the strengthening toddler shampoo is pediatrician and ophthalmologist tested and has a No More Tears tear-free formula that's as gentle to eyes as pure water. The hypoallergenic kids shampoo is also paraben-, phthalate-, sulfate-, and dye-free, making it gentle enough for daily use on kids' and toddlers' hair. To use, wet your child's hair with warm water, apply the tear-free shampoo, gently lather and rinse. For best results, follow with Johnson's Strengthening Kids Conditioner.