Since 1988. New look. Same Pamela's. Made with love. Born into a family of bakers in Northern California, Pamela used her passion for baking to create a new kind of company in 1988 out of her very own kitchen. Her mission from the beginning was to give her family, and yours, delicious gluten-free foods crafted with love and the highest quality ingredients. That mission still drives everything we do today. Consumers concerned about gluten should check that all flavorings and additional ingredients added to recipes are gluten-free.