Since 1970. Natural. Antiplaque. Fresh breath. No artificial dyes or sweeteners. What makes a product natural and good? At Tom's, it includes how we make it. Cruelty Free: No animal testing or animal ingredients. I.P.S.: We share every ingredient, its purpose, and its source at www.tomsofmaine.com. Sustainable practices are a priority in every aspect of our business. No artificial colors, flavors, fragrance, or preservatives. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. We believe what's inside matters. Our Stewardship Model guides every decision we make, ensuring that our ingredients, processing, and packaging meet our rigorous standards for being natural, sustainable, and responsible. To learn more about our Stewardship Model and what natural means at Tom's of Maine, visit www.tomsofmaine.com. Propolis and myrrh leave your mouth naturally fresh! Propolis and myrrh are herbal resins we've found promote a naturally clean, healthy-mouth feeling. Propolis and Myrrh toothpaste fights plaque with regular brushing, and we've added xylitol for great taste! Fluoride-Free Formula: Some people do not want fluoride in their toothpaste. We produce this toothpaste without fluoride because we respect our customers' diverse needs and interests. BPA-free tube. TerraCycle: Goodness = Less in Landfills: Together with TerraCycle, Tom's of Maine is doing all we can to keep packages out of landfills and give them a new life. Recycle Tom's of Maine and other packaging through the TerraCycle collection program and earn rewards for your favorite non-profit or school! Learn how and join our Natural Care Brigade at tomsofmaine.com/terracycle. Printed with soy ink. 100% recycled paperboard. Made in USA.